Filming-50's scene

We have began filming the performance based part of our video. We are using Katie as the singer as she knows the song very well and will therefore be a good lip syncher. Originally we planned on having Claudia seen throughout the whole music video but due to work commitments and illness she was unable to learn the song in time. As we now have two different girls in the video it may become slightly confusing as to who they are in relation to each other but we have come up with the idea that Katie is a famous 50's singer whom Claudia idolises. This is where Claudia gets her inspiration from to dress with a 50's twist. We are planning on showing Claudia looking at a photograph of Katie at the end of the video to show the link.

This scene is meant to be set in a jazz bar so we have filmed it in our school hall in front of the stage which has a red curtain. The red curtain is effective as the colour red connotates the notion of love and passion which is what the song is primarily about. The curtain itself shows it is a perfromance. We had problems finding an old fashioned microphone so had to use a more modern one. We followed our storyboard to know what shots we needed and how to position the camera. We played the song on the stereo and had Katie sing along with the song so that when it come to editing we will hopefully be able to slot the music and visuals together easily so the lip synching is accurate. We started with a long shot and decided to film Katie singing the whole song so that we had extra footage to use if anything went wrong and we needed to fill the gaps with something else. We then filmed the whole song again but this time with a mid-shot so we were following the storyboard and allowing ourselves various shots to use. There were particular moments in the song where we done close-ups of Katie's face to show the emotion of the song at that time. For the lyrics of 'and my eyes they watered', we had a close up where Katie looked really sad. When it got to the part of 'and my friends were like whatever...', we told Katie to look angry as she sang this part of the song. We also experiemented using an up tilt to give Katie status however the microphone blocked her face a bit so it would not be as effective. As we used a lot of different shots we have given ourselves a lot of creative freedom when it comes to editing as we will be able to use various shots which will make it more visually interesting to watch.

We dressed Katie in a 50's inspired black and white polka dot dress which had a flowing A-line skirt. She wore vintage heels with a red belt and lipstick to connotate love. Overall, her image did look very 50's and we tried to keep in mind the image of Audrey Hepburn which I think did work.

I have shown some still shots of the filming below. We are using Adobe Premiere Pro to edit our film and as you can see we have made it monochrome to fit in with the 50's effect. We also want to use it to distinguish the different time periods as Claudia is modern day and will therefore be in colour. At first we had trouble finding where the monochrome effect was as there were many different folders of effects and so we searched it in the 'help' box and found it under Transitions/effects. We also added a grainy effect to make the film look slightly older.

Mid-shot from a side angle

Long shot

Close-up

Production logo

This is the production logo we have created for our company so that our CD cover and poster looks more professional. We created it using Adobe Photoshop. Originally we used the mouse cursor but we thought it wasn't visible enough so we used a black oval shape with a ripple effect. As we have the 'Click' title and cursor we thought the ripple effect ties in well with a fingertip touching water. We then added in 'Click productions' and curved it to fit in the oval shape. Originally we only used 'Click' but then thought that if the poster was to appear on the internet it would make the audience think it was a hyperlink that led to another page rather than it being a logo.

CD poster

This is an update of our poster is coming along. We have used the same background as the CD cover so that there is a recognisable link between the two for the audience. For this however we have more of a long shot and have included a swing.

We have produced almost all the detail on photoshop except the wooden seat of the swing and the rope. We began by using various layers for each piece of artwork. We filled in the background with blue to use as the sky. We then created the tree, grass, flowers and robin by using various Adobe photoshop tools. To give it the fairytale theme we were after, using photoshop, we placed leaves and butterflies up and around the rope of the swing. We feel that this also relates to the bubbly image of Kate Nash and resembles her CD covers in a way as she always uses cartoon drawings. For her album cover she had a real image of her placed into a drawing of a brick house and this is what we too have done in our CD cover and poster. In the poster we have her sittingon the swing in a 50's style polka dot dress. However, we are planning on taking another photo of Claudia wearing a red polka dot dress as the colour would connotate the feeling of love. It would also go well with the red of the flowers and robin. We also want her to have her legs down instead of crossed and her arms held put as if she was holding the ropes. When this is done, using photoshop we can adjust it to make it look as though Claudia and the swing are one image. This will will up the large gaps we have at the moment aswell. We have put reviews of the album to encourage people to buy it and informed them of the release date.

CD cover

This is the front and back of our CD cover. We have created a fairytale and childlike theme much like Kate Nash does with her CD covers. We done this by continuing to use Adobe Photoshop and created a cartoon background. This links into the fairytale theme and that the story of Claudia is much like that of a fairytale/love story. With the front cover we have photoshopped an image of Claudia to show she is in the fairytale and that the story is about her. With the writing we have made it childlike by making it look untidy. We done this by using block capitals and rotating each letter individually and moving it higher or lower so it doesn't flow in a straight line.

With the back cover we have placed in some still shots from the video and blurred the sides to show snap shots of her life giving it a scrapbook effect. We have also added in the reviews which are shown on the poster but here they are a lot smaller.

We have added in a parental advisory label as some of Nash's lyrics are explicit and also a barcode and Click Productions logo.