Production Schedule

Costumes

We have printed out a set of lyrics and labelled where there will be a change of costume and what the costume will be.

Poster and CD cover

We have began creating the advertisement of our CD on Adobe photoshop CS3. We have decided to have a cartoon like backround with childlike lettering which is similar to Kate Nash's CD covers. We will then add a real photo of Claudia sitting on a swing from the tree and the relevant details like the company name, logo and release date.


We have also started on our CD cover on Adobe photoshop CS3. We have taken the top half of the poster and are planning of placing a photo of Claudia sitting on the branch against the tree trunk. We are not fully decided on whether to use this as a CD cover.

Mood Board

This is our mood board which contains the ideas and themes that we want to include in our CD cover.

CD Advertisement

Spiritualized-Ladies and gentlemen we are floating in space
This advertisement is promoting the re-release of Spiritualized’s 1997, award winning album ‘Ladies and gentlemen we are floating in space’. It has a very simple monochrome design with the background being completely black and the text in white. The image that appears in the advertisement is the same as the one on the original CD cover. This image dominates most of the advert as people may recognise this from ten years ago and it will grab their attention. The name of the band is in bold showing its importance and then the album title. Along the left hand side it shows the audience that it was NME’s album of the year in 1997 then shows that the album now includes. This is because people need to know why they should buy an album they may already have. It entices fans because it tells us there is ‘unheard material’ and better versions of original songs which people would want to add to their collection. It also has reviews from various newspapers to invite new listeners. It then tells you where you can purchase the album and the release date.

My moodboard

This is my own personal moodboard that I created. I have included themes and ideas that I want to have in the CD cover and poster. I want it to be based around love and happiness. I have included photos of rainbows and sweets as I want it to be very bright and colourful with a childlike and fairytale theme. There is also a photo of Kate Nash and Audrey Hepburn as these two are an ispiration for the production of the videa and CD covers.

Production Schedule

CD covers

1) The first thing that caught my attention is her head piece. It is very large and takes up a large proportion of the top of the CD cover.

2) The name of the artist is Cheryl Cole and this is given near the bottom of the cover and is made to look like a tattoo across her shoulder.

3) The typography being used is italics. This may be because she has tattoos herself in italics and likes the style. It is black and looks very sophisticated which is the effect of the whole cover as Cheryl is wearing an over the top head piece. It could also be linked to her ‘story’ and the font is usually used when people write stories of diaries.

4) The other written information is the title of the album which is written alongside the artist’s name in the same typography.

5) The main image on the cover is the artist, Cheryl Cole herself. This could be because the album is about her story which could be to do with the ‘3 words’ she wants to say. Her pose seems she has something to hide but because she has turned back showing she wants us to know what the secret is. A veil is usually worn to hide a person’s face so this adds to the idea that she’s hiding something.

6) There are no other images except for the photo of Cheryl Cole so she has complete focus.

7) The image of Cheryl is a photograph but it has been placed on a background which has been painted and you can clearly see the brush strokes. This could be a way of saying she is a work of art in her music or looks.

8) The CD cover is monochrome which suggests it could be a sad and dark album which relates to her telling us her story through her songs. It could also be because it is her first solo album away from her band, Girls Aloud. Whereas their album covers were very colourful and fun, this could show she is very serious in her music and wants to show her mature side.

9) Her genre of music is pop and R&B. The R&B side to her music is shown more on the cover as it is very dark and subtle whereas pop is very happy and colourful. It looks like she isn’t wearing any clothes either which can relate to the R&B genre. The tattoo style writing adds to this also.

10) The target audience would be teens and adults as it is a very sophisticated

Kate Nash-CD covers analysis

This is the album cover to Kate Nash, ‘Made of Bricks’. The main focus of the album is the yellow house which relates to the title ‘Made of Bricks’. The cover features the artist’s name, title of the album and an image of the artist. Kate Nash’s name is larger than the title of the album showing the importance. They are both written in a childlike typography which is seen on all of Kate Nash’s singles. This seems to be a characteristic of Kate Nash’s album artwork. The theme of the cover seems to be a fantasy of a little girl where she wears pretty dresses and lives in a normal house with a path surrounded by greenery. This also links to the childlike writing. Kate Nash is seen to be wearing a red dress where the red can symbolises love, passion and danger. On the grass there are a lot of hedges which have been cut to look like horses which also links to a child’s dream as little girls are frequently seen in TV shows and films asking for a horse/pony.

This is the cover to Kate Nash’s first single ‘Foundations’. The main emphasis is on the cartoon character with the parachute. This may be in relation to the song as she has no foundations as she is floating in the air. It reveals a quirky side to her personality as it is a cartoon image. Her name is in block red lettering which has connotations to love, danger and anger which relates to the single itself where she is singing about her relationship. The name of the song is beneath the artist’s name in black and is a lot smaller. This is because as a new artist she needs to have her name shown a lot more so people will recognise and remember it. The typography is quite childlike as it is of different sizes and goes up and down which is seen in all her album artwork.

This album cover is very childlike which seems to be a recurring theme in Kate Nash’s album art work. We see a simple cartoon image of a crocodile along with the artist’s name and song title. Again the image takes up most of the cover with most emphasis being on the mouth of the reptile as it is quite large and is open and it seems to be smiling. This relates to the song title ‘Mouthwash’. As the crocodile is smiling, it can be linked to Kate Nash’s fun and happy character as she is rather alternative in her music and does not seem to follow trends. We see her name written as it was on her first single but this time in grey. The song title is smaller like before too and the text is also the same as the title of her album, ‘Made of Bricks’. This is so people can spot the typography and link it straight back to Kate Nash. This cover also included the Parental Advisory label informing the audience that there is explicit lyrics before buying the CD.

This CD cover is a lot busier than Kate Nash’s usual artwork because it has a lot more action. It shows a couple holding hands going on a ghost train. The ride seems to have no relevance to the song; however the couple does as the song is about her wanting to get together with a boy. It shows the individuality of Kate Nash as she does not necessarily always connect her covers to the content they behold. Her name is written in the child like typography, this time in yellow and the song title is beneath it in small lettering.

This cover is for Kate Nash’s single ‘Merry Happy’ and like her other covers her name is written in yellow, childlike typography with the song title featuring in smaller black letters. The cartoon image again takes up most space and is a direct link to the children’s nursery rhyme ‘Three Blind Mice’. It shows them playing musical instruments, two of which are typical instruments of indie pop, Kate Nash’s genre of music. This again signifies the singers quirky and child like side. The image is more adult though as the mice are seen wearing cool clothes like skinny jeans tight T-shirts and it appears to be that they are a band on stage as a bra is shown in the middle of them as if a female fan has thrown it at them.

Completed questionnaires

Questionnaire

I have created a questionnaire asking the public various questions surrounding female singer/songwriters which relates to the artist of our music video, Kate Nash. I will upload an example of a completed one once I have distributed them.

Questionnaire on female singer/songwriters
1)Name your favourite female singer(s)?

2)What do you like about them?

3)What is their music genre?

4)Are you a fan of Kate Nash?

5)If yes, what do you like about Kate Nash?

6)What attracts you to an artist?

7)What is your favourite CD album cover?

8)Why do you like it?

9)What do you like about your favourite female singers recent music video?


THANK YOU

Lily Allen CD cover

With this album cover the first thing I notice is the large black letter ‘L’. This could represent her name, Lily or, the word love and a lot of her songs are centred on love and relationships. Further evidence of this is the album title which is ‘It’s not me. It’s you’ which is a twist on the favourable break-up line ‘It’s not you. It’s me.’ This shows us that this album might focus on the break up of a relationship where Lily is very blunt and feisty in her words. It is unclear whether she is pushing love away or wanting to be surrounded by it as she’s lying in the groove of the ‘L’ but has her legs pushed up against it and her arms stretched out protecting her. Her face looks quite content as she has a soft smile and her eyes are closed. This could represent that she is at peace and is happy but it could also show that she is blocking the rest of the world out of her mind. The colour black is harsh and represents darkness and unhappiness; however the pink softens it and gives it a girly touch. Her pink dress is very pretty and sophisticated too showing she has matured as a woman and in her music as before she would wear dresses and trainers and her last album cover was based on the youth of today with bicycles and big gold hoop earrings. Whereas, in this album cover she is very grown up and the fact that’s she’s wearing no shoes shows she is comfortable in her surroundings. The head piece she is wearing is usually worn at a funeral which adds a sombre note to the cover which could reflect the ‘death’ or ending of a relationship.

Katy Perry album cover analysis

Katy Perry’s album cover to ‘One of the Boys’ is very girly and has an old fashioned twist to it. The first thing I noticed was the name ‘Katy Perry’ which is in a typography which is reminiscent of the writing used in old 50’s adverts. It is bright pink which is a contrast to the blue of ‘One of the Boys’. The main focus is on her name and the photo of Katy Perry. The title of the album suggests that she feels comfortable in the presence of boys or that she is a bit promiscuous and is always with the boys she’s now part of their group. However, the rest of the album cover is a juxtaposition of this statement as it is very feminine with a lot of the colour pink and flowers. I think the image is based around a 1950’s wife with the white picket fence, record player, and clothes. There is also voyeurism here as she is dressed in short shorts and is lying across a sun lounger. So maybe the title of the album is saying boys would want her to be ‘one of them’ meaning they would want her to hang around with them. Her face is looking straight into the camera showing us that she is very confident and has nothing to hide.

Adele CD cover analysis

This is Adele’s album called ‘19’. The first thing that I notice is the black of the background and the outline around Adele’s face. The fact that we cannot see her whole face shows that she is hiding her true identity. Also, as her face is half in shadow, half in light means she could be hiding something or has a dark side to her character. Her eyes are closed too which supports the idea that she is hiding something as the eyes can reveal a person’s feelings but as we cannot see her, it means we are stopped from seeing her truth. Her eyes being closed could also signify that she doesn’t want to look at the world and is shutting herself out. It is a very simple CD cover with just block colour, the artist’s name, title and photo. The white of the name and title stands out against the harshness of the black. ‘ADELE’, is written in block capitals in a bold typography whereas ‘19’ looks more handwritten. This could reflect on the fact that the songs of the album are all written by her. I think that when this album was being produced/released, Adele herself was around the age of 19 which means the album could be about her life up to the age of 19.

Final storyboards

These are our final storyboards complete with sketches of each shot, shot numbers, type of shots, dialogue/music and timings.

Storyboards

These are our original storyboards which we have used to film our animatic. We will be drawing another set which will be our final ones. We will use them for filming and will have all the necessary details listed like camera shots and camera movement.

Location photos

BATHROOM

"So I proceeded to get drunk and to cry and locked my self in the toilet for the entire night"

This is where we will film the girl crying after she sees the boy she likes kissing another girl.

HALL

"So I went to that party..."
This is where we will see the girl first entering the party scene.

LIVING ROOM

The scenes that take place in houses will mainly be filmed at Samantha's house as we have permission and there is a lot of space to film. The party scenes will be filmed in the living room, hall, kitchen, dining room and bathroom. We will also have the choice of filming in the garden. When the girl is in her bedroom, this will also be filmed in one of Samantha's bedrooms. Originally we were going to use two houses; one for the party and one for the girls house because the girl is not hosting the party. However, as we are only using the bedroom for the girl's house scenes and not for the party we decided it would be easier to use only one house.

Casting

For the main singer we have decided to cast Claudia Glynn as she has had very good experiences in both acting and singing. She is a very confident and bubble person that is happy to take part in the music video. We feel we can trust and rely on Claudia as she is responsible and will listen and maintain a high level of concentration and effort in what she has to do. For a number of years she has held a number of commitments like drama school and a choir group. She has performed in many shows, improving her live singing, dancing and acting skills along the way. As a result of this she finds it easy to follow a set script and can learn the lyrics of songs easily. Also, her studies in drama can allow her to connect with the character and understand her feelings in the words she sings about her love of the boy and then the heartbreak when he goes out with someone else. We hope that this means Claudia will be able to convey these feelings through facial expressions and body language. Overall, we feel Claudia can bring uniqueness to the character that we have not been able to imagine but she will take her role seriously and follow instructions.
We aim to give Claudia a 50’s edge with a simple piece of 50’s clothing or hair-do.