Music videos-Andrew Goodwin's Theory

Andrew Goodwin has created a theory which identifies key features that appear in all music videos. These features are;

1. There is a relationship between the lyrics and visuals of the video where the visuals either amplify, illustrate or contradict the lyrics.
2. There is a relationship between the music and visuals of the video where the visuals either amplify, illustrate or contreadict the lyrics.
3. Close-ups of the artist are used as way of giving them publicity.
4. Voyerism is used to promote the artist and the song (mainly females)
5. Intertexuality may also be used to entice fans. These may be references to TV shows or films.

From Goodwin's theory we can conclude that he believes music videos are used as a promotional tool for the single being released. It is also used to boost the popularity of the artist and this is shown through voyerism.